Online Marketing Tools For a Small Business Website

Whether you’re an experienced entrepreneur or just getting your start up off the ground, you understand the value of a dollar.  While your business can’t survive without marketing, you still need to make every marketing dollar you spend count.  The internet has gone a long way in leveling the playing field between big businesses and small ones.  There are hundreds of hundreds of online marketing tools for a small business website that can help you bring in new customers. Here are some of the best online marketing tools for your business.

Hootsuite or Buffer

Both of these tools can help you manage all of your social media accounts in one place.  The time you spend updating Twitter, Facebook and Linkedin can all be managed from one cool dashboard.  This allows you to increase the number of followers you get, engage with the people following your accounts and build your brand.

Both Buffer and Hootsuite allow you to schedule posts well in advance, along with checking the success of your posts.  Buffer and Hootsuite both have a free option that allows you to post to a couple of accounts.  If you upgrade to a paid version of the software you can truly leverage these tools to really grow your social presence.  What tools work best for you depends on what type of business you’re running.  For example, if you’re running an engineering company, LinkedIn will be valuable while Twitter and Facebook might not be as useful.


The backbone of every marketing campaign is organization, particularly if there are multiple people working on your marketing campaign.  You can get inspired at any time of the day or night and not be able to capitalize on your new ideas. Evernote can help you keep track of your ideas, find trends and you can put it all in one easy to access location.  It can help you with market research and competitive analyses too.  Here is a video showing you all the cool features of Evernote.


Email marketing is a cheap an easy way to market your business.  While social media is great for connecting with your customers, they are limited and you have very little control of the reach you get.  Email marketing gives you more control over how you nurture your leads.  Mailchimp has a free option and it is incredibly easy to learn, even a newbie can master it.

Google Analytics

Once you have implemented all of your marketing plans and efforts, it is time to measure results.  This is where Google Analytics comes in, everyone from large Fortune 100 companies to the plumber down the street are using Google Analytics to determine where there web traffic is coming from and where their marketing efforts are paying off.  It is free and it provides enormous amounts of data for you to determine which direction to go forward with your marketing efforts.

Best Online Marketing Practices

Marketing strategies have taken on a completely different turn as more customers turn to the web for info on products, services and also the companies which provide them. During the past, television, radio and also newspaper ads were adequate to develop a company’s image or increase awareness in regards to a specific product. While these are still ideal for marketing these days, the effectiveness and coverage of these ad campaigns cannot match up against the scope and influence of the Web and its sheer number of users. Consequently, companies these days must have a great presence on the web and get in touch with their customers where they’re most active.

There are many tips for marketing on the Internet, and listed below are probably the most efficient practices that should end up part of a company’s online marketing strategy:

1. Set up an SEO-optimized site for the brand

Creating a site is in fact super easy, particularly because there are now a lot of platforms which are so user-friendly even those with little Internet or perhaps programming experience may use them. Probably the most well-liked website platforms today include WordPress, Joomla and Drupal. Obviously, making a website and waiting for users to look for it isn’t enough, so businesses also have to take measures to optimize the website for search engines. This is where a good digital marketing and SEO agencies like become your new best friend.

2. Create high-quality and also useful content for the company’s website

Today, users are far more discerning regarding the materials they view and read online. Therefore it’s vital that you ensure quality and also usefulness whenever creating content. Providing good materials is a superb approach to catching users’ interest, encourage a loyal following as well as promote trust for the brand.

3. Actively take part in social media

Online users are most active on social network sites, so it’s just practical for businesses to have a strong presence in these websites at the same time. Social media services for example Facebook and Twitter aren’t just a great way to build the brand’s image; these are also a great platform for sharing news with followers regarding the company’s sales, promotions and also new product offerings.  At the same time look at some of the newer social media platforms, such as Pinterest, Instagram and Snapchat.  All of them have incredible user engagement that neither Facebook or Twitter can even come close to.

4. Continuously improve strategies

The Internet is an ever-changing digital landscape, and therefore, companies will need to have a continuous presence and monitor for changes which can affect their marketing efforts. For example, if your website runs slowly, check out different high quality hosting companies like a2 hosting. Some of the best ways for businesses to continuously enhance their website strategies include things like split testing, research into search algorithm’s as well as consumer trends and also gathering both positive and negative feedback and making use of these as a guide during product development.