Online Marketing Tools For a Small Business Website

Whether you’re an experienced entrepreneur or just getting your start up off the ground, you understand the value of a dollar.  While your business can’t survive without marketing, you still need to make every marketing dollar you spend count.  The internet has gone a long way in leveling the playing field between big businesses and small ones.  There are hundreds of hundreds of online marketing tools for a small business website that can help you bring in new customers. Here are some of the best online marketing tools for your business.

Hootsuite or Buffer

Both of these tools can help you manage all of your social media accounts in one place.  The time you spend updating Twitter, Facebook and Linkedin can all be managed from one cool dashboard.  This allows you to increase the number of followers you get, engage with the people following your accounts and build your brand.

Both Buffer and Hootsuite allow you to schedule posts well in advance, along with checking the success of your posts.  Buffer and Hootsuite both have a free option that allows you to post to a couple of accounts.  If you upgrade to a paid version of the software you can truly leverage these tools to really grow your social presence.  What tools work best for you depends on what type of business you’re running.  For example, if you’re running an engineering company, LinkedIn will be valuable while Twitter and Facebook might not be as useful.


The backbone of every marketing campaign is organization, particularly if there are multiple people working on your marketing campaign.  You can get inspired at any time of the day or night and not be able to capitalize on your new ideas. Evernote can help you keep track of your ideas, find trends and you can put it all in one easy to access location.  It can help you with market research and competitive analyses too.  Here is a video showing you all the cool features of Evernote.


Email marketing is a cheap an easy way to market your business.  While social media is great for connecting with your customers, they are limited and you have very little control of the reach you get.  Email marketing gives you more control over how you nurture your leads.  Mailchimp has a free option and it is incredibly easy to learn, even a newbie can master it.

Google Analytics

Once you have implemented all of your marketing plans and efforts, it is time to measure results.  This is where Google Analytics comes in, everyone from large Fortune 100 companies to the plumber down the street are using Google Analytics to determine where there web traffic is coming from and where their marketing efforts are paying off.  It is free and it provides enormous amounts of data for you to determine which direction to go forward with your marketing efforts.